Revenue Marketing University - Level 1 Certification Test

First Name *

Last Name *

Phone Number *

Email Address *

Which are the 6 revenue marketing controls? *

Content, Marketing Automation, Email, Demand Generation

Data, Metrics, Email, Process, Technology, Adoption

People, Process, Technology, Content, Results, Strategy

Marketing and Sales alignment, Metrics, Goals, Vision

What Technologies are core to Revenue Marketing success? *

Lead Scoring Helps: *

Marketing see the best segments to target

Sales reps quickly recognize the best leads

Leads to advance to the next level

Marketing Ops to identify data in need of remediation

Personas are used to: *

Pigeon hole customers so Sales can identify the best prospects

Make caricatures of target prospects

Help customer service deal with customers better

Segment based more on prospect behaviors and aspirations than demographics

A KPI is: *

Key Performance Indicator

All of the above

Key Prospect Incentive

Key Persona Ideologue – used in lead scoring

A Revenue Marketer is most interested in: *

Net New Leads

Marketing influenced revenue

MQLs

Opens and click throughs

Marketing and Sales Alignment is most affected by which process? *

Sales tool and collateral development process

Lead management process

Balanced Scorecard goal development process

Campaign development process

Which of the following skill sets best represents a revenue marketing center of excellence? *

Campaign manager, MA Power user, Creatives, Business Analyst, marketing ops

SEM, Social Media, Copy writer, Trade show manager, CRM user

Product manager, product marketer, data analyst, marcomm manager

PR, Social Media, Product Marketer, Strategist

Which of the following is NOT currently in most marketing automation systems *

Content Management System

Native integration with popular CRMs

Social Media behavioral tracking

Anonymous website visitor tracking and reverse IP lookup

Landing pages and progressive profiling web forms

Automated drip nurturing email campaigns with dynamic content

To maximize results content should be mapped to: *

Personas

The buying cycle & Personas

The buying cycle

The opportunity stages defined in the CRM